POTTS POINT SHOP LATE

Thank you Potts Point

Building on previous late night trading and events in the area, with all the uncertainty of Covid-19, we pulled off a vibrant promotional campaign and trial of late night trading involving over 50 businesses opening between 5-8pm on a Thursday night in October, November and December.

We also involved more than a dozen artists and entertainers including our Shop Late ambassador Joyce Maynge, bringing more fun and foot traffic to our neighbourhood in its time of need.

A big thank you to the City of Sydney who supported the project with grant funding, to our volunteer project team and Covid safety marshalls, and to all businesses who opened late, developed an event or special activity for Shop Late, or otherwise shared their time or product to make this campaign as collaborative as it was. More than half of participants engaged in some form of business to business collaboration which is fantastic for our village.